All Bestsellers

Anti-Greying Rice Water Serum

Anti-Greying Rice Water Serum

Hair Finishing Stick (Pack Of 2)

Hair Finishing Stick (Pack Of 2)

Beetroot Blast Lip Balm for Dry Chapped Lips

Beetroot Blast Lip Balm for Dry Chapped Lips

Rs. 325
Advanced hair growth serum

Advanced hair growth serum

Men's Lip Revival Set

Men's Lip Revival Set

Hair Finishing Stick (Pack Of 3)

Hair Finishing Stick (Pack Of 3)

Cucumber Mint Cleanser - 100 ml

Cucumber Mint Cleanser - 100 ml

All-Day Liquid Eyeliner

All-Day Liquid Eyeliner

Rs. 499
Jet Gaze Eye Kajal (Black)

Jet Gaze Eye Kajal (Black)

Rs. 325
Jet Gaze Eye Kajal (Blue)

Jet Gaze Eye Kajal (Blue)

Rs. 325
Mesmerizing Eyes Combo - Eyeliner & Kajal

Mesmerizing Eyes Combo - Eyeliner & Kajal

Youth Preserve Night Glow Cream Urban Rani

Youth Preserve Night Glow Cream Urban Rani

Urban Rani Hair Removal Foam

Urban Rani Hair Removal Foam

Jet Gaze Kajal Combo

Jet Gaze Kajal Combo

Raven Twin Combo - Black Kajal & Eyeliner

Raven Twin Combo - Black Kajal & Eyeliner

NM New York Oudacity

NM New York Oudacity

NM New York Datebreaker

NM New York Datebreaker

NM New York Night Time Slay (NTS)

NM New York Night Time Slay (NTS)

NM New York Aquaholic

NM New York Aquaholic

View All Products

New Arrivals

Super Skin Healing Spray (Pack of 2)

Super Skin Healing Spray (Pack of 2)

All-Day Liquid Eyeliner

All-Day Liquid Eyeliner

Rs. 499
Jet Gaze Eye Kajal (Black)

Jet Gaze Eye Kajal (Black)

Rs. 325
Jet Gaze Eye Kajal (Blue)

Jet Gaze Eye Kajal (Blue)

Rs. 325
Mesmerizing Eyes Combo - Eyeliner & Kajal

Mesmerizing Eyes Combo - Eyeliner & Kajal

Bold Rush Creamy Matte Liquid Lipstick Combo

Bold Rush Creamy Matte Liquid Lipstick Combo

Radiant Glow Toner

Radiant Glow Toner

Urban Rani Daily Moisturizing Cream

Urban Rani Daily Moisturizing Cream

Muted Magic Creamy Matte Liquid Lipstick Combo

Muted Magic Creamy Matte Liquid Lipstick Combo

Dewy Rose Face Toner

Dewy Rose Face Toner

Creamy Matte Liquid Lipstick with SPF 15

Creamy Matte Liquid Lipstick with SPF 15

Youth Preserve Night Glow Cream Urban Rani

Youth Preserve Night Glow Cream Urban Rani

Urban Rani Hair Removal Foam

Urban Rani Hair Removal Foam

Jet Gaze Kajal Combo

Jet Gaze Kajal Combo

Super Skin Healng Spray (30ml)

Super Skin Healng Spray (30ml)

Rs. 449
Raven Twin Combo - Black Kajal & Eyeliner

Raven Twin Combo - Black Kajal & Eyeliner

Advanced Hair Growth Serum with Rosemary Extract

Advanced Hair Growth Serum with Rosemary Extract

Rs. 699
Advanced Hair Growth Serum with Rosemary Extract (Pack Of 2)

Advanced Hair Growth Serum with Rosemary Extract (Pack Of 2)

NM New York Oudacity

NM New York Oudacity

NM New York Datebreaker

NM New York Datebreaker

NM New York Night Time Slay (NTS)

NM New York Night Time Slay (NTS)

NM New York Aquaholic

NM New York Aquaholic

Urban Raja Daily Moisturizing Cream

Urban Raja Daily Moisturizing Cream

STRAIGHT FROM THE CITY THAT NEVER SLEEPS

Infused with the energy of NEW YORK, these fragrances are designed for those who embrace the extraordinary in everyday life.

SHOP NOW

EXPLORE OUR LINE OF PRODUCTS

Let’s Shop By Concern

Acne
Dryness
Dullness
Oil control

PRODUCT IN FOCUS

Radiant Lip Elegance

A Clinically Tested, Power Packed Formulation for hair Regrowth

Made with regenerative Redensyl, Anagain, Procapil and Rice Water. Trust this to give results in just 90 days of consistent use.

Start Now

EVERYONE LOVES THESE…

Mantras That We Swear By

Reimagining ancient wisdom

Sustainable packaging

Vegan & Cruelty-free

Clean ingredients

Give back mantra

Clean Beauty Highlights

Cleanser Vs. Face Wash

Boost Hair Growth

Acne Guide
Read All Articles

“Sculpt, smooth, shine—Hair Finishing Stick for flawless finishing touches. Elevate your style effortlessly.”

- Tanya Arora

Shop

“Revitalize locks, stimulate growth—Hair Growth Serum for lush, vibrant tresses. Natural beauty, amplified daily.”

– Pooja Gujarathi

Shop

“Daily Moisturizing Elegance: Hydrate, protect, glow. Unveil radiant skin with lasting nourishment and vitality.”

– Adarshini Parmeshwar

Shop