Our Mission

We are modern international skincare focusing on holistic wellness. Our mission is to modernize traditional Indian beauty philosophies making them relevant to today’s changing lifestyle. Our mantra is conscious living, with a connection of the body, mind and soul. Ideated in the USA, our products are 100% vegan, cruelty-free and created with ethically sourced ingredients.

We lead with a simple thought when you FEEL good, you LOOK good.

We give Nature time to work its magic.

Good things take love and care and lots of time to make. Just look at how nature create its bounties - from seed to sapling, buds to blossoms... we too take our time to find and source the best, most nourishing ingredients, and wait for the seasons to nurture them to goodness. Hence, some of our formulations take months to create.

Beauty is a process and we at Nourish Mantra understand that, hence each of our creations is tailored to rejuvenate and recuperate the skin with utmost care and sensitivity, without the rush.

At Nourish Mantra, our ethos is rooted in these principles of beauty

External beauty. The suppleness of our skin, the bounce in our hair, the sheen of our nails, all of it contributes to the beauty of roopam.

Inner beauty. This refers to inherent traits such as a good nature, strength of character, & intelligence that makes us attractive people

Lasting beauty. When one achieves a perfect balance of roopam and gunam, one achieves vayastyag or beauty that is timeless and ageless.

Meet Our Founder

“I wanted to build a brand where beauty wasn’t the source of happiness, but happiness was the source of beauty.”

– Ritika Jayaswal, Founder & CEO, Nourish Mantra

Fueled by curiosity, introspection and a love for holistic wellness, Ritika Jayaswal founded Nourish Mantra in 2019. After completing her education at Parsons School of Design in New York, Ritika threw herself into the busy New York life. Her body’s needs of proper nutrition, sleep and calm took a backseat. That’s when her search for stillness began. Trading back to her roots, she started practicing Vipassana – one of India’s most ancient techniques of meditation. The practice involves complete silence and solitude, giving the mind a clear path to envision creatively. That’s when an epiphany dawned upon her — outward beauty is a direct reflection of the inner self.

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Our Certifications

We come from the land of do no harm and non-violence. We believe in clean, cruelty free beauty.

In the Press

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