About us

Our mission

Our Mission

Our journey has been led with a simple thought — when you feel good, you look good. This thought sets the tone for every step we take.

We blend Vedic wisdom, pure ingredients and mindful attention to create the finest skincare products. We let our selection and quality of ingredients narrate the story of our efficacy and luxurious experience. Our mantra is conscious living, with a connection of the body, mind and soul. In addition to modernizing traditional Indian rituals with advanced science, our clean beauty products are mindfully curated to take your senses to an exploratory adventure.

Our unique approach combines the best of yesteryear with the superior originations of today. We look back into our roots and take inspiration from the most absolute form of science we have – Ayurveda, and use this century’s scientific advancements to create products relevant to today’s lifestyle.

Our products are 100% vegan, cruelty-free and created with ethically sourced ingredients. Our products are ideated in the USA and made in India – the land of Ayurveda.

Our mission

We give Nature time to work its magic.

Good things take love and care and lots of time to make. Just look at how nature create its bounties — from seed to sapling, buds to blossoms, and flower to fruit.. we too take our time to find and source the best, most nourishing ingredients, and wait for the seasons to nurture them to goodness. We follow Ayurvedic processes such as steeping and blending as they are mentioned in the sacred texts, and some of our formulations take months to create.


Our Journey

Fueled by curiosity, introspection and a love for holistic wellness, Ritika Jayaswal founded Nourish Mantra in 2019. Born in a simple town in central India, her family played an important role in India’s industrial revolution, which influences Ritika’s business acumen.

After completing her education at Parsons School of Design in New York, Ritika threw herself into the busy New York life. Her body’s needs of proper nutrition, sleep and calm took a backseat. That’s when her search for stillness began.

With persistence to heal, she started practicing Vipassana – a virtuous process that trains the mind to practice zero interaction with any soul. That’s when an epiphany dawned upon her — outward beauty is a direct reflection of the inner self. She realized what we need to cater to the nuances of current lifestyle is simple – a hum of pure ingredients and concoctions that have been tested over centuries.

Ideated in New York, Ritika continued her journey back to India with that thought. The process began with traveling across India locating pure and exotic ingredients that took over a year, and then finding genuine practitioners and informed experts to fine tune the recipes. After over 500 days, Nourish Mantra was born, an ethically sourced, vegan brand that is not tested on animals and is the ideal mantra to leave your skin and soul truly nourished.

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“I wanted to build a brand where beauty wasn’t the source of happiness, but happiness was the source of beauty.”

– Ritika Jayaswal Founder & CEO, Nourish Mantra

Our Certifications

We come from the land of do no harm and non-violence. We believe in clean, cruelty free beauty.

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