What does your skin need the most?: Serum v/s Moisturizer

Nourish Mantra

In the world of skincare, it's essential to know the difference between various products to achieve the best results for your skin. Two products that often cause confusion are the serum and moisturizer. Though they may appear similar, they serve distinct purposes in a skincare routine. In this article, we'll delve into the differences between serums and moisturizers, their respective uses, and the benefits of incorporating both into your daily regimen.

What is Face Serum?

A face serum is a lightweight, fast-absorbing liquid that contains a high concentration of active ingredients, such as antioxidants, peptides, and vitamins. The purpose of a face serum is to target specific skin concerns, such as fine lines, wrinkles, dark spots, and uneven skin tone. 

Some of the benefits of using a face serum include:

  • Improved skin texture
  • Reduced appearance of fine lines and wrinkles
  • Brightened and even skin tone
  • Increased hydration

What is Face Moisturizer?

A face moisturizer is a cream or lotion designed to hydrate and lock in moisture to the skin. It creates a barrier on the skin's surface, preventing water loss and keeping the skin soft and supple. 

Some of the benefits of using a face moisturizer include:

  • Hydrated and smooth skin
  • Reduced appearance of dryness and flakiness
  • Protection from environmental factors, such as pollution and harsh weather
  • Soothing and calming irritated skin

Key Difference Between Serum and Moisturizer





Lightweight, fast absorbing liquid

Thicker, creamier texture


High concentration of active ingredients 

Higher water content, occlusives and emollients


Targets specific skin concern

Provides overall hydration and protection

Application Order

Applied before moisturizer

Applied after serum


Hydrating, anti-aging and brightening serums

Dry, oily and sensitive skin moisturizers


Rapidly absorbed by the skin

Takes longer time to absorb


Can be layered with other serum for multiple benefits

Typically used as a single layer for hydration

Frequency of use

Can be used once or twice daily depending on the formula

Used daily in morning and evening skincare routine


Often comes in smaller bottles with dropper

Comes in jar, tube and pump containers


May cause sensitivity or irritation for some skin types due to potent ingredients

Less likely to cause irritation, especially when formulated for sensitive skin

Skin Types

Suitable for all skin types, but specific ingredients should be chosen based on individual concerns

Formulated for specific skin types (dry, oily, combination, sensitive)

Sunscreen Compatibility

Can be worn under sunscreen without affecting efficacy

Some moisturizers contain built-in SPF for added protection

Makeup Compatibility

Works well under makeup due to lightweight texture

May require time to absorb before applying makeup

Long term v/s Short term benefits

Provides both immediate and long-term benefits depending on the active ingredients

Mainly focused on immediate hydration and protection

When to Use Face Serum vs Moisturizer?

Face serums are considered as a magical potion. It delivers much-needed additional vitamins and minerals that your skin craves for. You can use face serum at least once per day in your skincare routine. It is an individual's choice either to indulge in their morning or evening skincare routine. Some people love to treat their skin at the beginning of the day while others love to add serum at night. 

In contrast, your skin needs a moisturizer in the morning and evening skincare routine regardless of your skin type. Moisturizer becomes necessary because face wash and toner that you must have used before applying moisturizer may make your skin dry and stretchy so to seal in the moisturization and nourishment, moisturizer is needed to complete a skincare routine.

Confused on How to Put Both of Them While Following an Ideal Skincare Routine?

Purify your Skin with a Face Wash:

Clearing up your face with your favorite face wash to get rid of dirt, debris and impurities. It gets slightly into the pores and removes dead skin cells and excessive oil.

Revitalize and Balance your Skin with a Toner:

Toners go into the pores even deeper than the face wash and get rid of the last traces of all the dirt and grime stuck in the pores after you are done with face cleansing. It makes a clear pathway for the skincare products in que of your skincare routine to get absorbed in the lower levels of the skin. 

Indulge in the Transformative Power of Serum:

Face serums are nutritionally dense and concentrated treatment that your skin needs to tackle the concerns it is facing. Using serums helps to prevent the damage caused to the skin and its cells. 

Embrace the Moisturizer with Luxurious Hydration:

Moisturizer is the key to revitalizing your skin. Just a smooth glide of it waves of dryness and dullness. It adds moisture & nourishment and seals it from being lost into the environment. 

Is Serum More Important than Moisturizer?

No, serum and moisturizer have differences and both are necessary for following an ideal skin care routine. Face serum and moisturizer can't replace each other. This where following a chronological order of layering your skincare products comes into play. Serums work to repair skin cells and combat concerns like dark spots, acne, pigmentation, dullness, wrinkles, fine line and other aging signs. Where a moisturizer locks in the moisture and creates a physical barrier to shield the skin from various environmental irritants & makeup particles.

How to Find the Best Face Serum?

Choosing a face serum can be a tough fight as there are so many available in the market. While opting a serum you should look for certain ingredients that are helpful in solving some serious skin concerns. Here are few of them:

  • Vitamin C: boosts collagen production
  • Antioxidants: neutralizes free radicals
  • Hyaluronic Acid: excellent moisturizing agent
  • Lactic Acid: diminishes dark spots
  • Niacinamide: shrinks the large pores
  • Glycolic Acid: brighten the skin
  • Retinol: makes skin firmer and elastic
  • Vitamins & nutrients: maintains overall skin health
  • Collagen peptides & ceramides: treats dry & flaky skin

Meet our Super Hero for Your Treatment, Love and Care with Serum

Urban Rani Facial Serum

Vitamin C Face Serum

Unveil the secret to radiant and youthful skin with Urban Rani Facial Serum, a Vitamin C-infused powerhouse that rejuvenates and revitalizes your complexion. This luxurious face serum is expertly crafted with a potent combination of hyaluronic acid, niacinamide, and citric acid, working harmoniously to address signs of aging, diminish dark spots, and even out pigmentation.

How to Find the Best Moisturizer?

Finding the best moisturizer for your skin is essential for maintaining your skin's overall health. With countless options available in the market, it becomes a puzzle to choose which one is best suited to your skin needs. 

It is important to know what id your skin type as different skin types have unique characteristics and concerns related to them require specific formulations. 

  • If you have dry skin then look out for a moisturizer that provides intense nourishment, moisturization and hydration. You should choose a moisturizing cream over a lotion. Ingredients like hyaluronic acid, niacinamide and ceramides restores lost moisture levels. 
  • Oily skin types should go for a lightweight moisturizing gel that should be non-comedogenic in nature to avoid clogging pores. Ingredients such as salicylic acid, tea tree oil, hyaluronic acid helps in regulating and balancing oil production.
  • Ones with a combination skin type should grab a moisturizer which should be in the form of gel or cream that strikes a balance between hydration and oil control. 
  • Sensitive skin types should prioritize fragrance-free and hypoallergenic moisturizers with gentle ingredients like aloe vera, witch hazel, chamomile and sea buckthorn to minimize the risk of irritation. 

Ingredients that enriches your moisturizer with their properties:

  • Hyaluronic Acid: promotes hydration and plumpness
  • Ceramides: strengthens skin's natural barrier and prevents moisture loss
  • Antioxidants: vitamin C & E, green tea extracts and niacinamide comes in thies category that protects the skin from environmental damage
  • SPF: shield skin from harmful UV rays
  • Natural ingredients: like flowers and herbs extracts or their oils that doesn't irritates skin and keeps harsh chemicals at bay

Meet our Powerhouse of Moisturization, Nourishment and Nourishment

Urban Rani Day Cream

Day Cream

Experience the ultimate skin transformation with Urban Rani Day Cream. This face moisturizer is enriched with sea buckthorn fruit extracts, hyaluronic acid moisturizing gel, and niacinamide, this nourishing formula deeply moisturizes and hydrates your skin. Say goodbye to dryness and hello to a supple, radiant complexion. With its unique blend of ingredients, it enhances skin texture, controls oil production, and fights signs of aging. Rediscover your skin's natural beauty and enjoy a smoother, more youthful appearance. Unlock the power of Urban Rani Day Cream and indulge in a truly rejuvenating skin care experience.


Understanding the serum and moisturizer difference is crucial for achieving optimal skin health. While serums target specific concerns with their high concentration of active ingredients, moisturizers provide essential hydration and protection. By incorporating both a serum and moisturizer into your daily skincare routine, tailored to your skin type and concerns, you can unlock the secret to your best skin yet.


Is serum and moisturizer the same?

No, serums and moisturizers are not the same. Serums are lightweight and deliver concentrated active ingredients for specific skin concerns. Moisturizers focus on hydrating the skin and creating a protective barrier. Both products serve different purposes in a skincare routine.

Which is better, serum or moisturizer?

In the debate of serum vs moisturiser, both of these skincare products work toward your overall skincare health. But the formulation and functions of both are slightly different which makes it essential to add both in your skincare routine. Moisturizers surely gives you hydration and nourishment initially and prevents skin from drying out over the time but face serums provide your skin with additional vitamins and nutrients that it needs and also targets specific skin concerns such as fine lines, hyperpigmentation, acne or uneven texture. 

Do I need a moisturizer if I use a serum?

Yes, it is generally recommended to use a moisturizer in addition to a serum. While serums deliver targeted treatments and concentrated active ingredients, moisturizers provide hydration, maintain the skin's moisture balance, and create a protective barrier. Combining both products ensures optimal skincare results and overall skin health. However, individual skincare needs may vary, and consulting with a dermatologist or skincare professional is advisable for personalized recommendations.

Can we skip moisturizer after serum?

It is generally not recommended to skip moisturizer after applying a serum. While serums provide targeted treatments and active ingredients, moisturizers play a crucial role in hydrating the skin, preventing water loss, and maintaining its moisture balance. Moisturizers also create a protective barrier on the skin's surface. Skipping moisturizer can leave your skin lacking essential hydration and may not provide adequate protection. It is best to use both a serum and a moisturizer in your skincare routine for optimal results and overall skin health.