How To Use

How To Use

  • Take a few drops of the serum on the palm of your hands.
  • Dot it across your face and neck area evenly. 
  • Gently massage onto face and neck with your fingertips, and let it absorb. 
  • Quick absorption occurs with instant hydration.

Ingredients To Introduce Themselves

Hyaluronic Acid

Known for its incredible hydrating qualities, hyaluronic acid tightens the overall complexion and helps to firm the facial contours for a more youthful appearance.


It is a form of vitamin B3. Research has shown that niacinamide can fade hyperpigmentation and improve skin texture.

Citric Acid

Targets skin hydration while reducing fine lines and wrinkles. It exfoliates the skin to get rid of dead skin cells, making the skin look brighter, softer, and smoother.

More Information


  • Protective action for reduction of skin damage due to pollutants
  • Targets on diminishing fine lines, age spots and signs of skin fatigue for tighter, younger-looking skin
  • Formulated with fruit-based AHAs, renowned for skin polishing properties
  • Smooth application and quick absorption that delivers optimal hydration, moisture surge and care.

How to use

  • Take a few drops of the serum on the palm of your hands.
  • Dot it across your face and neck area evenly. 
  • Gently massage onto face and neck with your fingertips, and let it absorb. 
  • Quick absorption occurs with instant hydration.


  • Purified Aqua, Glycerin, Niacinamide, Hyaluronic Acid, Xanthan Gum, Aloe, Barbadensis Leaf Extract, Benzyl Alcohol, Allantoin, Glycyrrhiza Glabra Extract, Moringa  Oleifera Extarct, Fragaria Vesca, (Strawberry) Fruit Extract, Punica Granatum, (Pomegranate) Seed Extract, Potassium Sorbate, Sodium Benzoate, Sodium Ascorbyl Phosphate, Avena Sativa (Oat) Meal Extract, Crocus Sativus (Saffron) Flower Extract, Borago Officinalis (Borage) Seed Oil, Rosa Centifolia (Rose) Oil, Citric Acid, Punica, Granatum (Pomegranate) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis, Vinifera (Grape) Seed Oil, Citrus sinensis (Sweet Orange) Oil, Tocopheryl (Vitamin E), Acetate, Argania Spinosa (Argan) Kernel Oil, Fragrance (less than 1%)

Additional Information

A radiance revolution, to transform your complexion

Vegan | Cruelty-free

"Clean” Promise: The product is formulated without Parabens, SLS/SLES, Phthalates, Formaldehydes, Mineral Oil, Oxybenzone, Talc or any other toxic chemical.

Note: We care about your allergies. Please be cautious that this product may contain nut extracts.

Use within 24 months of opening.

Dimensions: Hight- 60 x width- 50 x length-102

Manufacturer Details: Vedic Natural Care Pvt. Ltd. C 21 Sector 88
Noida 201305 (U.P.)

Country of origin: India.

Ask Us Why

What Is a Face Serum?

A face serum is a lightweight, thin-viscosity skincare product with concentrated active ingredients. These large quantities of actives ensure serum’s easy penetration into the skin and show quick results.

What Are Some of the Powerful Ingredients in a Face Serum?

Retinol, hyaluronic acid, vitamin C, and AHA are some of the most powerful ingredients in a face serum.

How Does a Serum Differ from a Moisturizer?

Serums are lighter and thinner than moisturizers and target varied skin issues. On the other hand, moisturizers are heavier and are used to hydrate and nourish the skin.

Can I use Urban Rani Facial Serum daily?

Yes, you can use Urban Rani Facial Serum daily. In fact, for best results, we recommend that you use it in both your morning and evening skin care routine.

How do I choose a serum?

Most facial serums are problem-specific, meaning they are designed to combat specific skin issues. This is why you need to choose the serum that targets your specific skin issues and suits your skin type. For example, a serum with niacinamide as an ingredient will be perfect to treat pigmentation, like the Urban Rani Facial Serum.

At what age should you use a face serum?

There are no hard and fast rules about the exact age to start using face serums. However, you can start using them in your 20s as it will help combat various signs of skin aging in the later part of your life.

Do I need both serum and moisturizer?

Yes, you need both a serum and a moisturizer as both serve different purposes. A serum is filled with actives that help you cure specific skin issues, and a moisturizer helps seal the serum while creating a protective barrier between your skin and the environment.

Which serum is best for my face?

To choose the best serum for your face, you need to identify your skin type and your skin issues. Once this is accomplished, you can select a serum that meets your needs.

Do serums really work?

Face serums are lightweight products that are packed with potent active ingredients. This ensures that more amounts of active ingredients penetrate your skin’s surface for optimum effectiveness. This is also why they show quicker results.

How long do you leave the serum on?

You should massage the serum on your face for about 60 seconds, giving it plenty of time for absorption. Then, top it off with a face moisturizer to create a protective skin barrier.

Is AHA serum good for the face?

Yes, AHA serum is good for the face as it loosens and removes the clogged pores. It also helps prevent breakouts, improves skin texture, fades dark spots, and diminishes visible signs of aging.

What does AHA do for your skin?

AHA exfoliates your skin to remove the pigmented skin cells and unclog pores. This gives way to an even skin tone, less frequent breakouts, and improved skin texture. It also helps in skin cell turnover, reducing dark post and acne scars.

Are face serums healthy?

Yes, face serums are healthy for your skin. Though, to avail the most benefits, we recommend using natural serums as they are completely safe and effective.

Mantras We Swear By

Reimagining ancient wisdom

Sustainable packaging

Vegan & Cruelty-free

Clean ingredients

Give back mantra

We Are Trusted By Our Clients

Komal Saraswati

Hyaluronic Acid and Niacinamide work like wonders together and the results are visible within a few days of use, I am very happy and satisfied.

Urban Rani Facial Serum

Rs. 510.00

Parul Dixit

Since the time I have used this it has become essential in my skincare routine, my skin really cannot do without it now.

Urban Rani Facial Serum

Rs. 510.00

Swati Singh

I have used a lot of expensive serums but none have been this effective in reducing my dark spots and wrinkles.

Urban Rani Facial Serum

Rs. 510.00

Sejal Garg

With regular use, I have seen a visible reduction in my suntan, fine lines, and wrinkles. Overall effects on skin texture are great.

Urban Rani Facial Serum

Rs. 510.00

Why Choose Us?

100% Vegan| Cruelty-Free

We love animals as much as you! That’s why we make sure that we do not use any animal-derived ingredients in our products. We are also cruelty-free, meaning none of our products are tested on animals.

Rare And Pure Ingredients

Our ingredients are pure and plant-based. We go to great lengths to source our ethically sourced ingredients. For example, we source Moroccan Lava Clay used in our cleansers from the lake beds of Morocco’s Atlas Mountains. We believe in full ingredient disclosure. We take pride in listing our rare and pure ingredients on our packaging as well as on our website under each product.

Our Clean Promise

While not all chemicals are bad, there are hoards of chemicals in skin care products that you must avoid! At Nourish Mantra, we formulate our products without Parabens, SLS/SLES, Phthalates, Formaldehydes, Mineral Oil, Oxybenzone, Talc, Phenoxyethanol and Synthetic Fragrances.

Customer Reviews

Based on 52 reviews
Mr Ali

I have oberseved hair fall can it cause hair fall kindly advice

Vidya S
Best one

Loved it

ShanthiRammohan M

Urban Rani Facial Serum

Cynthia Christy

Urban Rani Facial Serum

Srividya Rajaram
rani facial serum

tends to dry up my face especially my cheeks